Who it’s for
Not a fashion statement. A status update. If three of these land, it’s your size.
- You have typed “excited to announce” and nobody was.
- You refreshed the post to see if the number moved. It did not.
- You replied to your own post to “add context”. Nobody needed context.
- You built four things this year. Combined likes: eleven.
- You opened the analytics tab to confirm that 19 people really did see it and chose peace.
- You have deleted a post, waited, and posted the same thing again. Same result.
- You will post a photo of this shirt. It will get 0 likes. That is the bit.
The print
It’s the bar under every post. Reply, repost, like, views. When a post gets zero likes, X doesn’t print a 0. It prints nothing. Just the heart, sitting there.
That silence is the design. X’s own glyphs, in X’s own grey, on a black tee. The only number is 19 views, because views are the one stat you get for free. Here it is at actual size, so you can feel it again.
made a shirt
Details
One shirt. One colour. One print. No drops, no waitlist, no variants. Everything below is exactly what turns up at your door.
- Blank
- Bella + Canvas 3010, unisex oversized boxy tee
- Fabric
- 100% Airlume combed and ring-spun cotton, 6 oz/yd² (170 g/m²)
- Fit
- Relaxed oversized fit, dropped shoulders, side-seamed
- Colour
- Black. Just black.
- Direct-to-garment, upper chest, 8.8 in wide. X’s own glyphs in X’s own grey (#71767b).
- Engagement
- 0 replies, 0 reposts, 0 likes, 19 views. Printed exactly as it happened.
- Production
- Printed to order in 2–5 business days
- Shipping
- Included · 3–8 business days (US) · 5–12 business days (elsewhere)
- Ships to
- US, Canada, UK, EU, CH, NO, AU, NZ, JP, SG, KR
Size guide
Oversized on purpose: boxy body, dropped shoulders. Take your usual size for the intended drop, one size down for a regular fit. Inches, laid flat. Supplier tolerance is ±2 in, which is still tighter than your revenue forecast.
| Size | Chest width | Body length |
|---|---|---|
| XS | 19⅛ | 26½ |
| S | 20⅛ | 27½ |
| M | 21⅛ | 28 |
| L | 23⅛ | 29 |
| XL | 25⅛ | 30¼ |
| 2XL | 27⅛ | 31¼ |
| 3XL | 29⅛ | 32¾ |
Questions
Anything else: hello@followyourinstincts.xyz. We reply to everything, which is more than the timeline did.
Will people get it?
People who post will get it instantly and say nothing, which is the correct reaction. Everyone else will think it is a minimal graphic tee. Both are fine. You know.
When will it arrive?
It is printed when you order it, nothing sits in a warehouse. Production takes 2–5 business days, then delivery is 3–8 business days (US) · 5–12 business days (elsewhere). You get a tracking link by email. Unlike the post, the shirt gets tracked.
Where do you ship?
United States, Canada, United Kingdom, the EU, Switzerland, Norway, Australia, New Zealand, Japan, Singapore and South Korea. Shipping is in the price. Anywhere with an X app, basically.
How does it fit?
Oversized, on purpose. Boxy body, dropped shoulders, wide rib collar. Your usual size gives the intended drop. Go one size down if you want it to fit like a normal tee. Measurements are in the size guide above.
What if the size is wrong?
Email us within 14 days of delivery and we swap it. If it arrives damaged or misprinted, send a photo and a new one goes out free. You keep the old one, no return needed.
Can I get one with likes?
No.
Does it come in other colours?
Black. If you want another colour, post about it and we will see how that goes.
How do I wash it?
Cold, inside out. Hang dry or tumble low. Do not iron the print. The ink sits in the fabric, not on top of it, so it stays grey and quiet like the original.
Is this an official X product?
No. 0 likes is an independent product and is not affiliated with, endorsed by, or sponsored by X Corp. If it were official it would probably have likes.